OBJECTIVE

The objective of this project was based on making a new image for a brand or event. In this case, our team chose to make the new image of the ART CITY TOUR event, an event programmed by the art museum of Costa Rica.

ART CITY TOUR

The ART CITY TOUR is a cultural experience offered in Costa Rica's capital; San Jose as an opportunity to re-appropiate ad rediscover the city's nightlife.

KEY WORDS

Lively

Artistic

Nocturnal

Urban

TYPOGRAPHY

For the typography we relied on something simple and minimalist, because the logo of the job already had enough visual strength to add more work to the scene.

For that we used the Milligram Macro, with a 9,5% adjustment in the letter spacing.

COLOR

For the colors we wanted to be able to play with bright colors, taking into account the whole Costa Rican culture. But above all colors that could be seen at night, since the event takes place during the night. In this way, with bright and strong colors, follows the aesthetics of the country and have strength within the event.

LOGO

For the logo, we reduced by initial the name ART CITY TOUR, creating within simple figures, the letters with geometric elements. These elements are visually very characteristic of Latin American cultures. With the use of this, we created the syntony between the initials of the naming and the cultural references.

GRAPHIC ELEMENTS

We also wanted to add different graphic elements, other than the logo, in different applications. Either lines following shapes, as in the logos. Or part of the signage, following the same style as the logo.

APLICATIONS

In addition to these elements, we wanted to add the logo in different graphic applications.